Nachhaltigkeit als semantische Komponente in Firmennamen

Authors

  • Ingrid Spitzner

DOI:

https://doi.org/10.58938/ni595

Keywords:

Onomastics

Abstract

The term sustainability is an essential part of the languages of business (commercialese). A lot of enterprises consider it as an inherent part of their busines strategy and not as a marketing approach. How do enterprises cope with this term and which role does sustainability play in their names?

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Published

2017-05-01

Issue

Vol. 109/110 (2017)

Section

Articles

URN

http://nbn-resolving.org/urn:nbn:de:bsz:15-qucosa2-317273

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Es findet keine exklusive Übertragung von Verwertungsrechten (Copyright Transfer) an die Zeitschrift statt. Die Autor/innen stimmen bei Manuskripteinreichung der Veröffentlichung unter der Lizenz Creative Commons Attribution 4.0 International zu.