Zur Benennungsmotivik von Frühstücksnamen – Deichgraf, Piccolo, Super Start und Co.

Abstract

This paper focuses on the reasons for the various designations for breakfasts which are to be found on current menu cards in Passau’s cafes, and which are not always transparent. Breakfast names can be considered to be trademarks. They fulfill informative, advertising, and contact functions. Against the background of our changing food culture, the context of names also raises questions concerning the definition of ‘breakfast’: What constitutes a contemporary breakfast? Is it the time we have it? Is it the food, which we consume? Literature concerning menu cards, cooking recipes, baking recipes, aliments and stimulants are thematically close to that topic and thus to be considered as well.